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Workforce Analytics: Countering Challenges for Coles Supermarkets


                The workforce analytics techniques are basically a combination of multiple mathematical models for analyzing the information about the workforce of an organization, and generating the performance graphs and possible areas of improvement for them. On the other hand, a company usually has many factors that prevent it from achieving maximum efficiency and a large section of them are related to their workforce, which can be optimized using the workforce analytics methods. The following study will discuss the workforce related issues and challenges of Coles Supermarkets Australia, and appropriate hypothesis statements recommending the best possible way to optimize their efficiency.

People Challenges within Coles

                The three people challenges faced by Coles Supermarket are:

             High Turnover: The biggest people challenge faced by Coles is the high employee turnover rate. This is due to the fact that the wage or salary of the employees in Coles is too low. This does not suffice for many of them and moreover, they do not feel appreciated by the low wage/salary given to them. Furthermore, there is no hike in the salary which makes the employees frustrated. This leads them to leaving the company and joining their rivals such as Woolworths or Walmart and thus, it leads to a high turnover in the company (Babalola et al., 2016).

             Aging Workforce: Another big people challenge that is being faced by Coles is the aging workforce that has affected the company. Many employees in Coles are old people who are past their prime and as such, they have a decreased productive capacity. This directly impacts the production and efficiency of the organization as a result of the aging workforce and as such, the accomplishment of the goals and objectives are not achieved quickly or within the expected time period (Truxillo et al., 2015).

             Lack of Coordination: Lack of coordination and cooperation between the employees is one of the biggest issues faced by Coles. This lack of coordination and cooperation between the employees arises from the fact that there is poor leadership and teamwork within the organization. This renders the employees with the mentality of working individually rather than a team which affects the coordination and cooperation between them. This eventually results in an unstable workforce environment which leads to issues and problems within the organization and renders the organization unable to achieve their goals and objectives (Boin & Bynander, 2015)

Internal and External Challenges

                The Internal Challenges faced by Coles Supermarket are:

             Unstable Leadership: The leadership within Coles Supermarket is one of the most unstable and impractical leadership. This kind of unprofessional leadership not only puts additional strain and stress on the organization and it’s activities, but it also renders the employees with the mentality of working individually rather than a team which affects the coordination and cooperation between them. This poor and unstable leadership within the organization leads to various issues and problems that ultimately affects the activities of the organization (Hollnagel, 2017).

             Poor Organizational Structure: The organizational structure of Coles is very poorly constituted due to lack of proper organizational planning. This poor organizational structure causes heavy problems when conveying information from one department or part of the organization to the other and moreover, it leads to issues in commkiunication between the employees and officials of the organization. As such, it results in various issues and problems that ultimately affects the activities of the organization (Solaja et al., 2016).

                The External Challenges faced by Coles Supermarket are:

             Heavy Competition: Being Australia based supermarket chain and retail service, Coles is successful within the country. However, they are faced with many competitors who pose various problems for Coles in the market. These competitors are Woolworths, Walmart, Amazon, Tesco, and many more (Phillipov, 2016). These competitors provide stiff competition to Coles that affect their market in various ways such as loss of sustainability, customer base, competitive advantages, and many more. Furthermore, this heavy competition not only affects the organization externally, but it also affects them internally when the employees leave Coles to join the competitors for a much better work environment and pay (Mortimer, 2016).

             Declining Customer Base: Declining Customer Base is a major issue or problem for Coles as a decline in customers can result in low revenue and profit generation which can not only affect the organization and it’s activities, but also all the stakeholders involved in it. The declining customer base for Coles Supermarket is due to two major reasons. The first reason is the lack of Omni-Channel retailing for Coles whereas competitors such as Tesco, Walmart, Woolworths, and others are providing its customers with Omni-Channel retailing which is much more easy, efficient, and effective for the customers for shopping. The second reason is the lack of new product stocks in the company that would appeal to the customers and attract them (Balboni & Terho, 2016).

Two Workforce Analytics Hypothesis

                The primary challenge regarding the workforce of Coles Supermarkets is the growing amount of unsatisfaction among a major part of its workforce that is providing their services over its more than 800 retail stores. The reason behind this was the fact that Coles Supermarkets are paying less than the minimum wages to the shop staffs who work in its retail stores (McIver et al., 2018). While keeping the expenses regarding the salary of its workers at a minimum apparently increases the profit, it may not always be true, as underpaid workforce always loss their loyalty and sincerity towards their employer, which severely hampers the sales and profit (Simón & Ferreiro, 2018). Hence, it would be best for Coles Supermarkets if they use the advanced workforce analytics techniques to measure the expected salaries of their employees, and optimize their salary structure in a way that it would satisfy the demands of their employees while keeping the profit maximum for the shareholders.

                Coles Supermarkets has another major challenge in the form of business rivals and competitions, the major challenges being Woolworths, Walmart and Amazon, which require Coles Supermarkets to revise their business strategies. It becomes very important for Coles Supermarkets to pay attention to their customers and make a proper assessment of their preferences and expectations (Spiegler, 2016). If Coles Supermarkets properly formulate the image of expectations that their customers want, and use advanced workforce analytics techniques to measure the efficiency of their employees, then they will be able to properly train their employees to fit that standard, which will make their customer service more efficient, and increase the number of loyal customers (Heier, 2017), which will give them an edge over their competitors. If they use workforce analytics to revise their recruitment policies, it would also help them to get a more expert workforce.


                The above study summarizes the major challenges and business threats that are faced by Coles Supermarkets in the Australian market, and the possible improvements they can achieve with the help of workforce analytics techniques. The three major challenges related to the workforce of Coles Supermarkets, as well as its internal problems and external business rivals has been mentioned, and it has also been seen that with the help of proper workforce analytics techniques, optimized situations could be achieved by Coles Supermarkets which would maximize its benefits while keeping all of its stakeholders satisfied.

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