Q The basic objective of this coursework is to understand and study of strategic project management of SCC company Home, - Sarooj Construction Company (SCC) Introduction Company Background: Sarooj Construction Company (SCC) is one of the fast growing and most respected Building Construction Organization in Oman, known for the high professional quality of its work, its reliability and its level of service. Sarooj Construction Company is founding member merged from long times of extensive experience with the skills on construction management techniques and tools. It established on March 2006 based on the intimate knowledge of the local environment and its sensitivities and needs. As well, Sarooj Construction Company is carving a niche through it's the passion on engineering and adherence to its values in the Arab world and in particular Oman. SSC strives to become world class developer and services provider oil& gas, power & infrastructure industry. The company emphasis to provide the resources to preserve its core values. The cores value that the company cares about them are human development, quality, integrity and health &safety. The company specializes in infrastructure projects, particularly roads and airstrips, civil earthworks and concrete works. Sarooj built highways, cornice roads, national roads, tunnel (open cut), and car parks. It have built several projects over the years. The projects of the company are spread all over the country even desert area and marina from Musandam to Salalah. The border road project and security fence of 330 Km length is a largest project for the company. Also, SCC is getting tender to develop along 7 km of beach land in the Wave resort project and Muscat Corniche Extension. SCC has three main bases: Ghala, Azaiba, and Bid Bid. In addition to the Sultanate of Oman, SCC also has associates in Qatar and Abu Dhabi. The competitive companies to SSC are Galfar Engineering and Contracting, AECOM Engineering Company and Contracting Consolidated Contractors Company. This assignment will include the strategies of Sarooj Construction Company, critical analysis (SWOT, Pestel, and five Forces) and our recommendation, alternative strategy and its implementation. History: SCC continues to deliver the projects safely, on time, and as per the contracts specifications remaining true to its core values and to a legacy that has begun in 1973 by its founding members. The founding members of Sarooj Construction Company (SCC) merged extensive years of construction experience with the skills of younger highly educated engineers who have modern outlooks on construction management techniques and tools. SCC rapidly earned a place among 5 the top construction companies. Building on the experience and strength of its sister companies in Al Taher Group, on the intimate knowledge of the local environment and its sensitivities and needs, Sarooj Constructions Company (SCC) was formed in March2006, in the Sultanate of Oman. The clients dealing with the Sarooj Construction Company: SCC take pride in serving all the clients to the very best of SCC abilities in the most professional and ethical manner. SCC outstanding rate of client satisfaction demonstrates it successful history of meeting each client's unique needs. It serve both private and public sectors across different industries, onshore & offshore, oil & energy & Water Company. (Sarooj.com, 2017) Several clients deal with Sarooj Construction Company such as: 1. Petroleum Development Oman. 2. Occidental Petroleum Corporation. 3. BP Company. 4. Shangri-La Hotels and Resorts. 5. The Wave Muscat. 6. Haya Water Company. 7. Hyundai Engineering and construction. 8. JAPEX Petroleum Exploration LTD. 9. Maersk Kuwait Company. 10. STATOIL Company. 11. Wartsila Company. 12. Bach Soletanche Company. 13. Encana Company. 1. SWOT analysis: Change is an unavoidable part of community organization. SWOT is form of strength, weakness, opportunity, and threat. It is an organized planning technique used in the study and planning of the environment and strategic decisions of the company. This technique identify the strength and weakness of an organization, as well as, broader opportunity and threat. (Ctb.ku.edu, 2017) SWOT analysis helps to improve the strategy of company by making sure that they are consider the strength and weakness. In this case, the internal can be change over time if they work and use the opportunities in their side. In other hand, considering the opportunities and threats which are in face of marketplace cannot be change. (Bplans Blog, 2017) SWOT might use to find possibilities solution to problems, make where the change is possible if there is turning junction, and identify the decision making for the best path. The directions and choices could be clarified by identify the opportunities of success. The table below show SWOT analysis for the Sarooj Company: Summary: Sarooj Company's management has to make decision to enhance and improve their business. SWOT used to define the business of the company find a better solution to overcome the weakness and strength the company's effort to become a prime contractor in their respective region. The present condition of the market, they should submit tenders in a very competitive price and obtain some good contract. To develop the company office to a new office in different area is costly. The overall progress of the company is well and stable but some modification training to the staff can improve productively much better. 2. PESTLE Analysis (Macro- Environment Factors) There are many uncontrollable factors which affect and influence the strategies and performance of company such as: political, economic, social, technology, environmental and legal. One example of these macro environmental factors is shown below. ? Political Factor Sultanate of Oman has pursued the infrastructure development to complement tourism and logistics in the country. This is because the prices of Oil have hovered approximately $55 a barrel since the beginning of 2017 following deal of organization of petroleum exporting countries (OPEC) which saw nearly 1.8 million barrels of oil slashed from markets every day. As a contractor, one will focus on the development of tourism in all parts in Oman.(Times of Oman, 2017) In the neutral stance of the Sultanate of Oman with it neighbor GCC countries; SCC has the opportunity to expand operation in UAE and Qatar. (Sarooj.com, 2017) ? Economic Factor Between 2015 and 2017, there was significant government spending cuts. In 2017, Subsidies are being takes off and tariffs of electricity for corporates have been increased by 30-50 per cent.in 10 this year, a sequence of the revenue of non-oil raising measures like an increase in income corporate taxes, fees and exemptions phasing out have also become effective. In 2018 and in conjunction with other GCC countries, it expect to implement the value added tax (VAT) at 5 per cent which is likely to be generate 1.5 per cent of gross domestic product (GDP) in revenue of additional. (Times of Oman, 2017) In these years, construction sector in Oman witness the intense competition following the influx of contractors from other Countries which however, has not slowed down the growth of SCC. (Sarooj.com, 2017) ? Social Factor The current population of Oman in 2017 is 4,724,123 which based on the latest estimates of united nation and it is equivalent to 0.06% of the total population of the world. (Worldometers.info, 2017) Aside from the Omani population we have steady increase in the number of expatriate. In 2017, approximately 2 million is the total number of expatriate workforce. (Times of Oman, 2017) Also, in Oman the average tourist arrivals is 250.69 thousand from 2015 until 2017 which reaching the high of 436 thousand in 2016 and a record the low of 123 thousand in 2017. The fast rate of population growth (2.05% in 2017) requires a continuing expansion of infrastructure such as Muscat International Airport and port of Sohar as well as utility plants like the water treatment plant at Nimr. These expansions entail a corresponding increase in the number of tourist hotel, accommodation flats and resorts. In fact, Muscat as present is a city developing with shopping malls and restaurant .Sarooj construction company (SSC) takes a major part in the construction of these facilities. (Sarooj.com, 2017) ? Technological Factor Modern technology is very critical to satisfy the sustainability criteria in oil and gas industry. Project in oil and gas industry in Sarooj Construction Company required the purification of a thousand of cubic meter of water contaminated with oil waste products every day. Using reed bed is technology where the residual hydrocarbons in water are broken down by growing of 11 bacteria on the reed roots which then purify it. The process requires is sustainable and no power.(Sarooj.com, 2017) ? Environmental Factor Gonu cyclone which hit the coast of Oman is causing considerable damage. The marine of sarooj Engineers Company had to change their parameters design to account lessons learnt. Jalali fort was one of the areas that affected by cyclone Gonu. For conceptual design against the action of seas, modeling of hydraulic was required to be carried out in the UK that involves design costs.(Sarooj.com, 2017) ? Legal Factor Generally, Oil and gas industry is very dangerous environment due to work area accidents causing critical injuries. Hence, the Omani governments setup various regulations to provide (health and safety environment) HSE training to all sarooj employees especially those who working in Oil and Gas industry. They also, take an additional strong and rigorous training including driving in defensive way to conform the standard demand of oil and gas sector.(Sarooj.com, 2017) Summary Pestle analysis is strategic method of planning used to reduce threats. By testing the Political, Economic, Social, Technological, Environmental and Legal factors. This method helps to look at different various and influential factors that could affect the success of the company. It encourages the strategic thinking development of a very deep understanding of the planning of strategic. It has been observed that many tourist andexpatriate are going into Oman. Therefore, Oman government is focus on developing the tourism as an alternative to oil industry affected by lower oil price globally. Sarooj Construction Company is increasing its efforts on construction on tourist hotels, accommodation flats and resorts for the expatriate. In spite of the competition, SSC did not slow down .it is growth because of their focus on tourism. Also, SSC is upholding sustainability in all of each projects making them environment friendly. 12 3. PORTER'S five forces Analysis It is a business analysis model that helps to explain why different organizations are able to sustain different levels of profitability. The model is widely used to analyze the industry structure of a company as well as its corporate strategy. Porter identified five undeniable forces that play a part in shaping every market and industry in the world. The forces are frequently used to measure competition intensity, attractiveness and profitability of an industry or market. These five forces are: Competitive Rivalry, threat of new entrants, Power of suppliers, Power of buyer, Power of substitute. 1. Threat of New Entrants Threat of New Entrants analysis tells about the competitors who is your competition? How are their actions in the marketplace going to affect your current works and future? There are similar companies in business line and location to Sarooj Construction Company. While some companies compete with neighboring businesses for customers, other companies may compete to attract skilled employees. For SCC the competitors are Galfar Engineering Company. Both companies have the long contract with the government for construction the different projects in different location in Oman. Option 1: if new entrant to open new construction company will face difficulty and competition will be very high. Option 2: threat of entrants is relatively low in airports and port development. Option 3: threat of new entrants is very high across construction of roads and infrastructure. 2. Bargaining power of Suppliers Supplier can affect the construction company through their ability to raise the price of material or reduce the quality of services. Therefore, SCC has to choses carefully the excellent supplier for material. When suppliers have power, they can apply pressure on a company by charging higher prices, adjusting the quality of the product or controlling availability and delivery timelines. Within the five forces framework, there is an understanding that when suppliers have this bargaining power, they can affect the competitive environment and directly influence profitability for the company. The power of suppliers is high keeping in view the shortage of labor and constantly rising price of the inputs. 13 3. Bargaining power of Buyer When a strong group of buyers is present in the market, it can significantly impact a company's services decisions. The strongest power that buyers can exert is to lower prices, which in turn impacts the profit potential. SCC have to demand higher quality of services, and increase competitiveness by forcing different companies into price reduction. All of these factors end up decreasing the attractiveness of the industry by lowering its profitability. On the other hand the power of buyers is low in construction industry owing to the huge demand supply gap in the present economic scenario. When dealing with residential property, the customer has the option to also renovate or buy an already done house so they have a fair amount of force. 4. Threats of Substitutes SCC has several situations in which the threat of substitutes is stronger for example: • Product Price: SCC substitutes are priced more reasonably, so it will be more risky of consumers switching products. In addition, this can act as a barrier to how much a company can raise the prices for its own product. • Product Quality: SCC use the quality of substitute products is higher than that of any product, so the consumers will want to make use of this difference and switch over. • Product Performance: SCC use substitute products functions at the same level or at a better level than a product than there is a chance that consumers will want to switch over. For example, Using new technology in construction for example prefabricated concrete structure (wall, column, slabs, and beams). 5. Competitive Rivalry The two competing local companies SCC and Galfar are construction in difference locations in Oman with regulation for the government and both the companies participate in all new tenders that are issued from the government or private sector. Both companies are well known and produce excellent quality of product and services and they cover approximately all Muscat by their projects but SCC beat on Galfar in Health & Safety. 14 We have chosen Sarooj Construction Company Ltd and have identified its strategic marketing strategies. The Construction industry plays a major role in transforming the wants and needs of people into reality; they are realized through construction projects, which includes infrastructure such as roads, schools, houses, hospitals, factories and dams. At present, the Construction industry in Oman is booming; many construction projects are being developed. Sarooj Construction is considered as one of the leading construction company in Oman. Summary This strategy is useful, because, when you understand the forces in our environment or industry that can affect our profitability, then we will be able to adjust our strategy accordingly. For instance, we could take fair advantage of a strong position or improve a weak one, and avoid taking wrong steps in future. Current Strategy of SSC The company vision is top company on Construction Business in gulf region. The company reflected its basic values of quality, health and safety, integrity and development of human. Sarooj's culture is honesty dealing, thus is promise to be close attach its contractual obligations to all parties of project activities and overall society. Quality is essential value of both SCC's culture and SCC. The company offers the new version on engineering software to enhance employees' development for professional work. In SCC is care on health and safety of all members on company, as well as, care on environment. The company is good on develop the skills of employees and care to improve Omani skills. "SCC's strategy is to pinpoint niches of proficiency and ally with international companions who can bring in new technology," said Karam. "We aim areas with requests of high quality and safety where you are rival with equals. It is those areas which interest us rather than sectors where profits are less," he said. SCC is actively involved in the building of national infrastructure, primarily in the marine sector. It is now involved in major projects such as harbours for the fast ship company and the extension of Salalah port.".We are possibly the only firm that owns and controls a marine fleet in Oman comprising scow, tug boats and cranes(excavators) and also operate our own diggings," said Karam.. (Sarooj.com, 2018) Alternative Strategy: ? Strategic statement (1) : Long-term strategy of focused expansion and steady The goals of Long term require planning and time and it is something that SSC want to do in the future. Because of oil and gas industry is going down, Sarooj Construction Company should concentrates to another industry to be not affected of oil price and financial revenue of company. As everyone know, plan of development in Oman are ambitious. It includes very good infrastructure, logistics and facilities. There are many areas need to growth such as: construction, tourism and logistics .SSC should invest in these areas and develop them more so that the company's revenues remain unaffected by oil prices. Stable prices are very important to investments to the social and economic development. In addition, it is essential to sustained growth of global economic. (Jureviciene, Jureviciene and profile, 2017) • Advantages of using long term strategy: 1. Strategy of long term covers more holistic approach to create content and publishing. Instead of invest efforts of scattered. 2. A long-term plan provide the real direction and allows us more energy to get very strong and clear content and it ensures creating a constant flow of content. 3. Long term plan is consider as positive impact that is lasts over time and more noticeable. 4. It gives us a big clear picture to observe beyond today's work and it keep the company in high motivation. (Nikitina et al., 2017) ? Strategic statement (2): Research and Development Strategy "Developing a new technology and applying engineering knowledge to match market reality an opportunities." The main role of get useful of this strategy is: to be able to take advantage of opportunities and compete, able to add a new business and able to understand the technology used. (Slideshare.net, 2018) First of all, as discuss above the situation of firm, the vision and mission will modify some part of company. The vision: to become a leading construction company in Gulf region. Aim to be the first choice for clients. In order to maximize the financial profit and getting best tenders, SCC focused on civil infrastructure only and now they have extended their activities: marine work, Airports, Highways & Roads, Electrical & Mechanical, Building Work and Oil & Gas field. The missions are: to provide property development on management service, successful partnership relationship belong to client, as well as, attract them in respect of company portfolio. To perform high quality services, SCC to provide an efficient staff to clients by development and training. To introduce best surveying whatever 17 the challenges on site to meet project objectives. The core value, identified and it must be adopted are: professionalism, responsibility, trust and safety. • Advantages of using R & D strategy: The advantages of this strategy are function improvement and make action to going well. First of all, it primarily is concerned with the activities of the functional areas for example: finance, operation, personnel skill, and market. This will create the required competitive business level strategy and complement each other. In other hand, the SCC is going well so the modifications from R & D strategy will make change productively. The advantages of this strategy are: 1. Increase the productively from both staffs and services of company to be better demanding on clients trends and expectations. 2. Get knowledge about Competition Company, it may make useful in aspect of market share. 4. Increase profit. 5. Leads to improve, exiting services or the procedures and discover new services or procedures. ? Strategic statement (3): Improve the Industry's Image and relationships with public and private clients. The goals of SCC is to: 1. Communication: SCC should Seek and maintain an open dialogue with public and private sectors to improve application of delivery methods and to promote safety always and to seek fairness in the risk-reward equation. Also communicate to owners the importance of the quality in design and construction, its value and worth. 2. Partnering: Keep on going on champion partnering on all projects under SCC. 3. Alternate Dispute determination: Works to improve ADR methods and foster an environment in which designers, constructors and owners utilize them on all projects under SCC, ideally composed it into contracts. 4. Contract Delivery Methods: Educate and guide clients in developing fair, efficient and powerful choice processes for alternative and qualification-based delivery systems. 18 5. Agreement Risk Allocation: Be a resource for clients to guide their contracting methods for suitable sharing of project risks among designer, constructor and clients or owner. . The Strategies SCC should follow to achieve the objective: 1. Form a Task Group for SCC with the goals for developing and carrying out strategies to improve designers and constructors and relationships with both public and private clients. 2. Create formal relationships with owner organizations, for example The Construction Users Round Table. 3. Invite owners to participate in panels as part of Construction Industry Round Table (CIRT) meeting agendas. 4. Offer Construction Industry Round Table presentations in owner group meetings. 6. Create position papers on news releases for distribution with owner groups or publications read by owners. 7. Organize specific meetings with selected owners (clients). 8. Help the organizations and construction-related professional organizations in their programs to improve image and relationships with public and private owners. 9. Add a means of enabling customers to give feedback on their experience out your company. Send out an email survey or provide a form on your website. The results will highlight any changes required to improve service delivery and customer experience. • Advantages of Improve the Industry's Image and relationships with public and private sectors. 1. SCC will gain more projects from both sectors as all of them will know the company well. 2. It will build up trust among the clients as you confirm that SCC is experts. 19 3. Improve your business communications and save time. It can also make the business more efficient. Figure (5): Different Alternative Strategies for SSC 4. Generation of Option Strategic Choices Usually is about the area where scarce resources such as: money, people and time are to commit and these all from HQ level corporation to units of business. Normally, the choices of good strategy is not the total of challenges but executing is complete the challenges when cooperates with the good strategy choices. Ansoff Matrix (Growth Opportunities): The Ansoff product or market growth matrix give a simple way of generating four alternative directions for strategic development. It is a typical instrument utilized inside advertising was produced by Igor Ansoff in 1957. Existing Product New Product Market Penetration Product Development -Converting of noncustomer to customer. -Opening new branches. -Extension of working hours. -Price reduction. -Make more advertisement. -Use different quality level of services. -Use new technology for example use prefabricated concrete. - Open laboratory for testing the strength of prefabricated concrete. -Open new department specialized in preparing tender document. 20 Market Development Diversification -New channel of services. Open new branches in new area For example open new branch in Salalah and Musandam. Deal with new suppliers. Table (3): Ansoff Matrix 5. Evaluation of Strategy It is process that use to determain if the chosen strategy meet the goals andobjective after its implemantation. ? Suitability of D and R strategy This strategy helps the SSC to growth and extnd in new sectors in the market not only in civil infrastructure but in the onether firms like Highways & Roads, Oil & Gas field, marine work, Mechanical, Airports and Building Work. This all cosider as exploiting the oppourtunities in the enviroments. In fact, this strategy solve and decrease the dependenceon on a supplier for Sarooj company becouse by this strategy it increase the productively of services and staff of the company to be good demanding on expectations and trends of clients. ? Acceptability It is very important about risk assesment and it is strongly related to expectations of stakeholders. In this chosen strategy,the financial risk like the liquidity will change by acquire more knowledge about company competition and the profit will increase by get a profetional traninning for the staff and this make helpful in aspect of marketing share. This chosen strategy will effect the capital structure of the company. It will make it raise up because we have qualified employees who perform the work in a specific time and of high quality to achieve the satisfaction of all stakeholders. 21 ? Feasibilitiy It focuses in veriuos resources and logistic and reacthion. For the chosen strategy it request to have enough emloyees to reach the objective and goals of company and this employees need to have personal traninning and have enough skill to reach and achieve market share success. Availability of new thecnlogy and tecniques with relation with supplier make strong and famous brand that every company know about it. To increase the percentage of production, SSC need a new production system and new modren machines which are an exellent in the quality and lower in the cost to acclerate the work and achive the company objectives. 6. Selection of Strategy After analyze the position of company (SCC) from SWOT analysis, PESTLE analysis, and PORTER'S five forces analysis , the group of different strategies looked to select one strategy to use. Research and Development strategy, is the suitable strategy. During negotiation between strategies, there are adjustments and changes on the strategies. The perfect strategy of firm in which allow it to assess and fit between Companies of internal and external environment need. The basic criteria below should be meeting by alternative strategy (saempe, 2018): - Response to outer environment. - Involve possible competitive advantages. - Consist with other organization's strategies. - Sufficient flexibility for organization and business. - Organizationally enforceable. ? Test of best strategy To evaluate the feature of one strategy than other and mention the standard of best strategy, there are there tests used: 1. Good fit Test: The strategy which matches the situation of company on aspect on both internal and external features, as well, its own abilities and targets. Based on company situation, the capital of company is good and it is possible to pay for strategy as well as for future growth and gaining more profit. In addition, our firm has a lot of projects till now. However, the competitive company based on their situation has little project because the economic factors close some diversion and retire a lot of their staff. It is chance to achieve its targets. The internal R & D will improve on the internal business, and laboratory. The external depends on contract, collaborative with group sister of Sarooj Company (Altaher Group). 2. The advantage of competitive Test: It leads to maintainable the advantage of competitive. The big edge on term of competitive advantage that a strategy helps build, the more influential and active it is. Developing the operation of contract and submitting tenders will be enhanced and gaining chance to get more projects to work. 3. The performance Test: A good strategy increase performance of firm. Two kinds of performance developments are the most effective: gains in cost-effectiveness and gains in the company's future growth business power and feasible position. As R & D strategy concern on develop the technology which used for business. The improvement on procedures and services will develop the performance and productive. In conclusion, R & D strategy is best strategy implemented to the Sarooj construction company. It is best on aspect to the Test. 7. Implementation of chosen strategy Implementation and control of business are the two last stages in the strategic management procedure. Strategy implementation is how strategy is place into action. No issue how imaginative of strategy formulation , the company will not advantage if it is wrongly implemented. Additionally, firms that formulate and implement strategies better than competitors can assume a competitive advantages. (24xls.com, 2018). ? Resources & competence The resources which the company used that required for the project activities. The equipment, machinery, labotetriese and workforces. All these owned by company which is the basic feature of company. Sarooj run their own testing in their Laboratory situated in Athaiba. They carry out regular common tests for concrete, gradation and compaction. However, for certain complex tests they outsource to third party laboratories such as Wimpey, Lonestar, Fugro or Geosol . Sarooj shall provide all survey equipment required for projects use. In addition, the company have around 360 pieces of equipment. It employee around 300 Omani to achieve omanisation as per obligation from Manpower Ministry. In addition, the total member in company around 1500 from different countries. SCC is special because it has owns and operates a marine fleet here in Oman . It is including many types of, landing crafts, .tug boats, and barges. About 15% the company increase the plant and many machinery equipment in 2010. (Sarooj.com, 2018) Human Resources: There are 1000 employs people and 500 of people are working on the sites and with the sub- contractors. Sarooj construction company employs has professional manpower from different countries. The picture below indicates that the Indian employs have got the biggest percentage of staff in SSC and Pakistan staff will be the second. (Sarooj.com, 2018) Figure (6): percentages of SSC employees 24 Organization Structure chart for SCC: The company has divisional structure . This type of structure, each part of an organization is grouped depending on its purpose. It is consist of individual unit of business . Also, it include its own function and have direct responsibility and performance. It work very well, it is good for controlling of work process and less in cost. For R & D strategy, the portion will be add to the function structure. In addition, the head of development and research will have two members. ? Action plan for strategy : Action plan assist to make changes turn the vision into reality, and work to achieve the benefits within company. It recognize the manner will meet the objectives through the detail of action plan. Also, It should be sure that the action plan to in right way. It consist a large steps of action or changes may bring to the organization. First of all, Implementation plan is a group and listing of activities, difficulties expected, cost that important to reach and achieve the goals and objectives of plans strategic. The plan of implementation covers many areas to reach the goals such as: ? Human resources action In this area the company should help employees to carefully understand the strategy. Not only that but they must comprehend the major reason for this strategy. If the staff of the company not well understand where the strategy is headed, then they will unable of realizing their potential in implementation of strategy. All this can be achieved by bringing people with experience in giving training courses to qualify employees to achieve the strategy to the fullest. Also, a new department should be included in the company to train and develop staff skills. Every employee must have a sense of responsibility and leadership to implement and achieve the company's desired objectives through this strategy. For excellent implement the develop and research strategy, we should focus on tender department with corporate with quality assurance section for good planning to get new tender and develop the procedure for the tender. So, for that At least the company is in need of three employees specialized in the implementation of this strategy successfully. ? Processes of recruitment for the company The procedure that company run it to hire new staffs for research and development is going mostly from outside of company. The process of hiring best candidate either from within or outside of company or organization for request job. It includes many steps such as: identifying job require, attracting job seekers, sorting and selecting, hiring and finally, merging a new staff to the organization's staff. Sarooj company when wants to recruit a new staff in company, it may uses any kind of recruitment process to fill the vacancy. There are two kinds: internal recruitment and external recruitment. First of all, external recruitment is the better choice for hiring. The process 26 isfilling the vacancy from outside the business of company. It is good in term of getting a staff with better skills, ideas, and experiences but may cause displeasure from the teamwork. (Fish4jobs Recruiter Zone, 2017) ? Finance The finance is going well still day. The company work around 57 projects. The Current order book around Rial 64 million. To implement this chosen strategy, the Sarooj company needs to provide a good amount of money for development the staff and qualify them with the necessary skills for achieve the goals. It should pay large amounts for the courses and programs to help them qualify. It also requires money to provide new, sophisticated and highly efficient programs and technologies to deliver the service successfully, which in turn seeks to satisfy the stakeholders. Besides, the company also needs to use machines that serve the advanced construction aspect of the completion of work. Conclusion: At the end, Strategic of management in construction is very essential to ensure the success of the company and to keep secure from the suddenly surprises. It is a systematic that concerned with determine and deciding on the strategy and planning of that to put it into effect by different methods of analysis, alternative strategies, choosing the best strategy of alternative and finally its implementation. Sarooj Construction Company expects that in the future it will ratify some surprises that will affect its financial and economic aspects. So it has developed some alternatives and plans to avoid problems and maintain a stable and sustainable. This is due to the management strategies that have played a major role in the success of the company and its development for the better. Recommendation: Based on different analysis strategies such as: Pestel analysis, SWOT analysis, five forces analysis, the basic common about company situation are stable and doing well in the face of economic is going down. However, the modification belong company will help the company to grow well and getting more contract works. We recommended to: • Put plan which should be strong and clear to whole authority's member of company. • Working in different area to retention based on customer requirement to achieve the vision of leading the construction company on Gulf area. • Having qualified engineering technically in estimation and execution. • Improving staff in term of planning and communication skills • Understand the forces facing the company which can affect the profitability of the company. • Focus on marine work as it is the prime construction company specialized on marine . In addition, it has a lot of equipment and resources. As well as, Oman looking on develop the airports and ports.