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Digital Marketing Strategy

Properties of a Good Digital Marketing Strategy!

Digital Marketing Strategy

According to a 'Managing Digital Marketing' study by Smart Insights, 46% of brands don't have a defineddigital marketing strategy, while 16% do have a strategy but haven't yet integrated it into their marketingactivity.An effective digital strategy will help you take the right decisions to make a company successful online.A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to helpyour organization manage all of the digital touch points. 

Digital Marketing Strategy Definition

A digital marketing strategy is a channel strategy which means that it should... 

  • Be informed by research into customer channel behaviour and marketplace activity,
  • Based on objectives for future online and offline channel contribution percentage,
  • Define and communicate the differentials of the channel to encourage customers to use it.

Properties of a Good Digital Marketing Strategy

1. A strategy isn't a goal- A strategy helps you achieve a goal. It's not the goal itself.

2. A strategy helps determine repeatable tactics- Things you can do again and again to help achieve Your goal.

3. A digital marketing strategy affects the core of a business- A true marketing strategy has far-reaching Impact on the primary goal of a business.

4. A digital strategy has a specific goal or goals- The strategy should aim for a measurable end.

5. A marketing strategy withstands change- Pretend that, three months into your strategic plan, a new channel, technique or tool appears on the scene. Everyone wants you to try it. That may require a change In tactics, but not a change in strategy.

6. A strategy transcends channels- A strategy is not a one-channel plan. Or at least, a good strategy isn't. Putting all your strategic eggs in a single basket is a fundamentally flawed strategy.

7. A strategy links factors to goals using metrics- A great marketing strategy provides a closed loop between your business goals and the properties of 'successful' tactics. It measures effectiveness.

5 Digital Marketing Strategies

Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating.

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:-

1. Setting a Goal: The Company might want more customers, more recognition or maybe looking to getahead of the competition. Whatever the case may be, starting with a solid goal in mind greatlyincreases the chances of success. Digital marketing is a great way for small businesses to prosper, butgoing into the process blindly can leave the company with a mess. A lot of strategy and precision goesinto digital marketing and having a goal helps them know what to focus on.

2. Creating a Marketing Funnel: The most successful businesses have an effective marketing funnel inplace. A marketing funnel is when the company map out a customer's journey from when a customeris a complete stranger to when they become a lead, and then put certain strategies in place that willencourage them to move through this funnel. 

Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. They canthink of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.

Awareness: The potential customer is aware of the product or service. They're still a stranger, butthey've come to the website for a reason. They're looking for something they need. At this stagecompany want to attract the customer by showing them they have something for which customersare looking for. Use a lead magnet or call-to-action to give the customer a valuable resource relatedto your Products or services.

Interest: They are actively expressing interest in a certain type of your products or services. At thispoint you've given them some information and they are interested in what you have to say or theservices you provide. At this stage it's a good idea to supply them with further information that is moretailored to their specific needs and interest. 

Desire: The customers have taken an interest in a specific product or service. Now that you've suppliedthem with information specific to what they're looking for, they are found a product or service youprovide that might be a good fit for them. Invite them to schedule a consultation using an email or acall- to-action. At this stage you want to tell them more about the product or service they're interestedin. Show them why they need it and exactly how it will benefit them.

Action: Taking the next step towards purchasing. This is when the company is able to turn theirpotential customer into a lead. The company has given them valuable information, shown them youpay attention to your customer's needs, and shown them that you have Something they need that will benefit them. 

Developing a call-to-action: A call-to-action (CTA) is an image or text that prompts visitors to take action,such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct people tolanding pages, where the company can collect visitors' contact information in exchange for a Valuablemarketing offer. In that sense, an effective CTA results in more leads and conversions for your website. Inorder to increase visitor-to-lead conversion opportunities, company need to create a lot of Calls-to-action,distribute them across their web presence and optimize them.

Creating an Effective Lead Magnet: A lead magnet can be used alone or along with a CTA. This willalso be used either within the marketing funnel or as a way to drive potential customers into yourfunnel. Supply them with something relevant to your product or service that they want. Use youroffers as a way to gather more information about a potential buyer while driving them further intoyour funnel at the same time. This brings them closer to becoming an actual quality lead that willspend money on your Product or service. The idea behind a lead magnet is to trade information.

Driving Traffic: In order for there to be people to drive into your marketing funnel, there first has tobe traffic on your website. There a variety of ways you can drive traffic to your website. Here are afew of them: 

Quality Content: Use content such as blog posts or articles on authority websites. Insert links to various
Places on the website within this content to build your brand name through exposure and drive trafficto your website.

Keyword Strategy: Inserting related keywords into content will help your content and website show upIn more search results, this leads to higher volumes of web traffic.

Website Optimization: Ensuring that your website is optimized and functioning at its best is essential.People don't want to visit a website that doesnt work properly.

Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video,and other relevant media will help your posts get more engagement.These Digital Marketing strategies will make huge difference if you want your business to grow. 

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